MCR wanted a top-up to the station's 2017 package but on a tight budget, and so we created a mini package with a massive bang for buck ratio: a trio of main cuts with loads of variations including alternate mixes and cutdowns. The demo showcases these three categories.

Based around the strap "Music, Culture and Radio", the style of the cuts is alternative electronica, with a raw and pulled-back, underground vibe.

We were excited to be asked to create the audio identity of Manchester's newest and coolest radio station. Launched in February 2017, MCR Live is taking the city by storm with eclectic music and programming and cutting edge new sounds.

Custom music, idents and beat-matched cuts - all incorporating effects and elements from our ID_2 TOTAL package - combine to make a ultra-contemporary new sound for Manchester.