A package created for Inflight's client Emirates Airlines. Emirates wanted an audio logo which exemplified their brand - classic values with a contemporary feel. Their in-flight radio comprises three programming strands: The Download (alternative rock) The Chart Show (CHR); and Music Junction (classic tracks). We married the concept of beat-matched imagers with the sonic logo so it blends with the end of the imagers, retaining their tempo and pace. In this way, the logo would provide a consistency across the three channels whilst, in the context of the beat-matched imagers, clearly representing each channel's identity.