plc (now Global
The UK's biggest radio group
GCap Media sonic logo
Sound design and music production
We were commissioned to conceive and compose a strong sonic logo to accompany a new logo animation for GCap. The audio had to work with the pre-designed visuals.
We wanted to capture the feel of a media company on the pulse. The main destination for the video was to be GCap's new huge client cinema in their Leicester Square HQ. So, a big sound was the order of the day but one that was still subtle in the right places. Contemporary and edgy sounds combine with classic cinematic tones, culminating in a memorable mnemonic.
The demo videos sadly can't capture the full joy of the 5.1 mix!