Channel 4
A fresh and innovative approach to radio programming. Currently streaming online, in July 2007 Channel 4 Radio won the licence to run the new national DAB multiplex.
A new kind of ID package
project type
Music production and audio imaging
May 2007
An ID package that destroys any preconceptions of what an ID package should sound like, but which still contains a strong brand message. Impossible? Well, that's exactly what Channel 4 wanted when they commissioned us to produce the branding and music for 4Radio, and we delivered a package in which the Channel 4 brand values are more powerful than ever. Yet it sounds like no other imaging package you've ever heard.
The package consists of six sets of themes, designed to work with different programming strands. Each set contains programme top and tail donuts, together with a full length talk-over bed.
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