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When Capital wanted a unique way to
bind their brand with the music they play, they turned to noise
fusion to take the concept of 'power intros' to the next level.
The challenge was to take the musical style
of a song together with its production sound, and to create a new front
to the track incorporating these elements as well as the familiar Capital sonic logo.
The guys at Capital recorded vocals in the States in a range of keys,
which we worked into the cuts; these were manipulated where
possible to sound akin to the
track's singer or vocal style. Finally, the new front was
blended seamlessly into the track itself, and mastered to
match the track's sonic fingerprint. These then became Out of Break
cuts.
No samples from the tracks themselves were
ever used - the Out of Breaks were 100 per cent created by noise
fusion. The cuts were produced across all genres,
from the soft AC of Darren Hayes and Mariah Carey to the alternative rock
of the Kaiser Chiefs and Green Day, with everything in between.
Over a 6 month period we produced an
astonishing 89 Out of Break cuts for capital. |
